Leverage big data insights to improve customer experiences and insure business success Many of today?s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor,
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (EPUB)
Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers? behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business?s success.
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Although they often appear to be permanent, metals are unstable in their service environments and are susceptible to degradation by corrosion. Corrosion occurs when protective mechanisms have been overlooked, break down, or have been exhausted, leaving the metal vulnerable to attack by hostile environments. Control of corrosion is essential in a wide variety of industries. It is of concern to materials scientists and engineers, yet both students and professionals often cannot assimilate the information they need in typical corrosion-related literature because they do not have the specialized background these sources assume. Corrosion Science and Technology clarifies this important background material and guides readers in its practical application.
This text integrates the chemical, electrochemical, and metallurgical aspects of corrosion control for application in typical contemporary technologies with economical use of resources. The structures of water, oxides, and metals are examined to identify the interactions by which metals can corrode in natural and relevant artificial environments. The book describes the characteristics of metals and alloys often specified for corrosion-resistant service, and discusses the relative merits of various protective measures and the strategies available to control corrosion. Corrosion Science and Technology profiles aviation, automobile manufacture, food processing, and building construction to show how these sample industries currently address corrosion issues.
Written from long experience of both teaching and practice in the field, this book includes explanations of scientific principles and real world applications and case histories. Extensive information on additional corrosion-related literature is provided to guide readers to sources of more specific information. Corrosion Science and Technology gives readers a solid foundation on which to understand and apply corrosion control measures and to comprehend and use information from other sources.
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Your first step into the world of routing
No routing experience required
Includes clear and easily understood explanations
Makes learning easy
Your first step to understanding routing begins here!
Learn routing basics simply and easily
Explore how network traffic gets from here to there
Understand routing tools and technologies
Reinforce your understanding with chapter review questions
Welcome to the world of routing!
Routing is the technology that enables worldwide Internet communication. Many people involved with networking technologies or companies need to know how routing works. But learning about routing tends to involve a complex web of terms and acronyms-a language that can be difficult and unfamiliar.
No routing experience needed!
Routing First-Step explains the basics of Internet routing in language all of us can understand. This book takes you on a guided tour of routing, starting with systems you are familiar with: the postal system, the telephone system, and the interstate highway system. From there, you'll learn routing simply and easily. Whether you are looking to take your first step into a career in networking or are interested only in gaining knowledge of the technology, this book is for you! »» DOWNLOAD »
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Wordpress SEO: On-Page SEO for your Wordpress Site
Most websites (including blogs) share certain features that can be controlled and used to help (or hinder, especially with Google Panda & Penguin on the loose) with the on-site SEO. These features include things like the page title, headlines, body text, ALT tags and so on. In this respect, most sites can be treated in a similar manner when we consider on-site SEO. However, different platforms have their own quirks, and WordPress is no exception. Out-of-the-box WordPress doesn't do itself any SEO favours, and can in fact cause you ranking problems, especially with the potentially huge amount of duplicate content it creates. Other problems include static, site-wide sidebars and footers, automatically generated meta tags, page load speeds, SEO issues with Wordpress themes, poorly constructed navigation, badly designed homepages, potential spam from visitors, etc. The list goes on. This book shows you how to set up an SEO-friendly Wordpress website, highlighting the problems, and working through them with step-by-step instructions on how to fix them. By the end of this book, your WordPress site should be well optimized, without being 'over-optimized' (which is itself a contributing factor in Google penalties).
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Give a Rockstar Presentation!
In Rockstar Presentations, author Joseph Lewis shares tips, tricks and wisdom on public speaking with no fear, no cue cards and no worries!
Whether you're giving a blockbuster keynote or teaching a handful of co-workers how to do something cool, this book was written for you.
Rockstar Presentations
About the Authors
Joseph Lewis is a regular contributor to WorkAwesome.com, and has over ten years of experience in publishing for government, defense, health care, and technology firms. As an editor, he has corrected typos for admirals, doctors, and scientists, and published numerous books, journals, and case studies. As a writer, Joseph has published countless classified and proprietary documents that you cannot read. Over the years, he has created and delivered presentations to bosses, peers, clients, and students on more subjects than he cares to remember, including how to give a quality presentation. He has also written articles about business presentations, office politics, and other humorous subjects. Joseph lives in a pleasant suburb of the United States with his wife, daughter, and two cats.
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